When your company needs relevant and accurate data about local markets, Food Expression is here to help.
The increasing success of healthy and organic food is changing consumer habits in urban areas. More and more local food providers are emerging in local markets with the potential of growing their businesses to a national level.
Unlike big marketing agencies or market data providers that mostly work at a national level, our studies are very targeted and specific. We help you understand:
We follow a well-defined methodology that includes the following steps:
In order to increase your company's awareness, product recognition and brand equity, Food Expression connects you with local food professionals and decision makers, as well as final consumers.
Marketing to Decision Makers
With thirty of experience in the food industry, Food Expression has a great understanding of the motivations, goals, and challenges of decision makers in the food industry. Those are also critical to your marketing activities since they know consumers' expectations and tastes very well. Maintaining a powerful network of professionals is key to collecting valuable information for your marketing strategy.
Some of our strategies to promote your company and products to buyers and managers are:
Marketing to Final Consumers
Food Expression promotes your existing and new products to final consumers. Depending on your objectives, we help you increase sales and awareness through a variety of techniques, including:
Food Expression has years of experience in merchandising techniques. We can assist you in optimizing the placement of your products on the store floor and shelves according to your sales objectives and customers' purchase habits.
Our approach is thorough so you can maximize your ROI. It includes:
Food Trading, Exporting and procurement
For businesses looking to expand their sales domestically and internationally, Food Expression offers its experience in food trading, exporting, and purchasing.
Domestic and International Food Trading
With our network of food professionals, Food Expression can help both buyers and sellers meet each other's needs. Food Expression has extensive knowledge of meat, produce, and other food products in the United States and around the world.
Food Expression assists food suppliers looking to broaden their market presence in foreign countries. We can assist you in the marketing and administrative aspects of your project so you can reap the rewards of international trade without the risks. Our services include:
Food Buying and Negotiation
Food Expression is experienced with the buying process to optimize the cost of raw material while maintain high-quality standards. We will help you evaluate the quality, credibility, and viability of suppliers. Then we'll help you to negotiate the best prices.
In today's consumer and service-oriented economy, customer service evaluation such as "Mystery Shopper" are becoming increasingly valuable to control the quality of customer service provided by employees in "live" conditions. Food Expression helps you ensure the highest level of performance of your staff so you can increase customer loyalty and revenue.
You may select among the following customer quality analysis scenarios:
During commercial activities and sampling campaigns, food and drinks are showcased to the final consumers.
Classes are given per our actual and potential clients’ requests
Committed to education, we lecture and lead programs.
Classes are given based on clients’ requests.
FoodExpression is committed to giving back to the community and the food industry.