Marketing

When your company needs relevant and accurate data about local markets, Food Expression is here to help.

The increasing success of healthy and organic food is changing consumer habits in urban areas. More and more local food providers are emerging in local markets with the potential of growing their businesses to a national level.

Unlike big marketing agencies or market data providers that mostly work at a national level, our studies are very targeted and specific. We help you understand:

• Consumer demographics and purchase habits
• Your company image, brand, and product recognition
• Your competition, including its merchandising and pricing strategies

We follow a well-defined methodology that includes the following steps:

• Workshop sessions where together we define the goals of the study
• The different tools that will support them (e.g., questionnaires)
• Definition of the population (panels) and locations to study
• Data collection
• Data analysis and final report
• One-on-one presentation of findings and strategic recommendations

In order to increase your company's awareness, product recognition and brand equity, Food Expression connects you with local food professionals and decision makers, as well as final consumers.

Marketing to Decision Makers

With thirty of experience in the food industry, Food Expression has a great understanding of the motivations, goals, and challenges of decision makers in the food industry. Those are also critical to your marketing activities since they know consumers' expectations and tastes very well. Maintaining a powerful network of professionals is key to collecting valuable information for your marketing strategy.

Some of our strategies to promote your company and products to buyers and managers are:

• Participation in networking and special events, conferences and workshops
• Assistance to trade shows
• Sponsoring of new store openings
• Training to your products
• Public relations
• One-on-one meetings
• Brochures, newsletters, advertising, and email campaigns

Marketing to Final Consumers

Food Expression promotes your existing and new products to final consumers. Depending on your objectives, we help you increase sales and awareness through a variety of techniques, including:

• In-store events, such as sampling sessions, cooking demos, and classes. In-store events are the most effective service in terms of return on investment (ROI). Consumers love tasting products and getting advice on how to best prepare them. A consulting approach often results in purchases. Food Expression guarantees the quality of your product will be showcased in the best conditions.
• Marketing campaigns offline (advertising, coupons, etc.) and online (ecommerce, search engine, online advertising, e-coupons).

Food Expression has years of experience in merchandising techniques. We can assist you in optimizing the placement of your products on the store floor and shelves according to your sales objectives and customers' purchase habits.

 Our approach is thorough so you can maximize your ROI. It includes:

•  Market analysis
•  An assortment elaboration
•  The analysis of the layout and linear
•  The draft of the linear allocation and facing creation
•  The final view of the good exposure
•  An audit to guarantee store managers display the right products, at the right location, at the right time, and to ensure discount or sales prices are respected during promotional periods

Food Trading, Exporting and procurement 

For businesses looking to expand their sales domestically and internationally, Food Expression offers its experience in food trading, exporting, and purchasing.

Domestic and International Food Trading

 With our network of food professionals, Food Expression can help both buyers and sellers meet each other's needs. Food Expression has extensive knowledge of meat, produce, and other food products in the United States and around the world.

Food Exporting

 Food Expression assists food suppliers looking to broaden their market presence in foreign countries. We can assist you in the marketing and administrative aspects of your project so you can reap the rewards of international trade without the risks. Our services include:

• Market analysis
• Logistics and distribution network analysis and implementation (logistics, freight forwarders comparison, etc.)
• Customer service implementation
• Documentation (Bill of lading, Certificate of Origin, Commercial Invoice, Packing List) 
• Translation

Food Buying and Negotiation

Food Expression is experienced with the buying process to optimize the cost of raw material while maintain high-quality standards. We will help you evaluate the quality, credibility, and viability of suppliers. Then we'll help you to negotiate the best prices.

In today's consumer and service-oriented economy, customer service evaluation such as "Mystery Shopper" are becoming increasingly valuable to control the quality of customer service provided by employees in "live" conditions. Food Expression helps you ensure the highest level of  performance of your staff so you can increase customer loyalty and revenue.

You may select among the following customer quality analysis scenarios:

• Telephone call - We call your location using a scripted conversation and evaluate the level of service received over the phone.
• Quick purchase - We visit your establishment and make a quick purchase with very little conversation. We then evaluate the transaction and service provided by the facility.
• Simple visit - We initiate a conversation with a service or sales person by following a script. We then assess the quality of the information and service received.
• *Highly interactive visit - With the interactive visit, we not only test the quality of information and service, but also the level of product knowledge and the communication skills of employees.

During commercial activities and sampling campaigns, food and drinks are showcased to the final consumers.

Classes are given per our actual and potential clients’ requests 

Committed to education, we lecture and lead programs.

Classes are given based on clients’ requests.

FoodExpression is committed to giving back to the community and the food industry.